Fractional CMO Services
External marketing management for companies that want to grow steadily.
We lead your marketing like a Fractional CMO: we map out the strategy, direct the execution, and turn every action into measurable results.
TheFractionall System™: Clarity, focus and sustained growth
Cost efficiency
70%
Savings vs. traditional hiring
Track Record
+20
Transformed companies
Expertise
15+
Years of senior experience
Performance
2x
Average ROI first year
Some clients
The Fractional Model
What is a Fractional CMO?
Executive marketing management, without internal structure. Strategy, methodology, and leadership for growth with financial flexibility.
Ideal for:
Executive Overview
Direction and method for climbing with focus.
Expanding companies
Consistent and predictable results.
Established businesses
Greater profitability and control in every investment.
Third sector
Optimize your budget to the fullest.
Strategy
Executive Overview
Strategic planning aligned with business objectives.
Roadmap design for growth, positioning, and customer acquisition.
leadership
Team direction
Leadership of internal talent and coordination with external partners or agencies.
Structure, focus, and clarity in execution.
Execution
Total accountability
Defined KPIs, actionable metrics, and executive reporting.
Direct accountability for impact and results.
Flexibility
Adaptable model
A flexible model that adapts to your company’s stage, needs, and pace.
Access to executive management without fixed costs or cumbersome structures.
TheFractionall System™ — From strategy to results
Finally turn your marketing investment into a predictable growth system.
Phase 1
Diagnosis
We analyze the business in depth to identify leaks, roadblocks, and opportunities.
Complete clarity before taking action.
Deliverables: Executive audit · Quick wins · Strategic focus
Phase 2
Architecture
We designed the growth system: strategy, roadmap, and quarterly priorities.
Clear structure, defined objectives, actionable KPIs.
Deliverables: Strategic plan · Growth roadmap · KPI framework
Phase 3
Activation
We lead execution with focus and accountability.
We coordinate teams and partners under a unified direction.
Deliverables: Operational execution · Team alignment · Executive reporting
Phase 4
Continuous direction
We measure, optimize, and scale.
We iterate on what works and eliminate what doesn’t generate a return.
Deliverables: Monthly reporting · Optimization · Scaling plan
Why TheFractionall
For companies where marketing is moving, but not progressing
A lot of effort, little progress.
It's for you if...
As CEO, you continue to make marketing decisions due to a lack of leadership.
There is activity, but no consistent results.
You have a team or agencies, but you lack direction.
Signs that you need direction
You don't know exactly which part of the marketing is generating a return.
Priorities change every week.
Growth depends on trial and error, not on a system.
What happens when you do it right
Every euro invested has a measurable return.
The team knows what to do, why, and in what order.
You can refocus on the business, not on putting out fires.
Your Entire Department
You hire management.
And, if you need it, your entire marketing department.
Paid Media
Efficient acquisition and scalability with measurable return
Content
Multiplatform content strategy and management.
Communication
Storytelling, PR and consistent brand positioning.
Influencer Marketing
Strategic collaborations that amplify reach and credibility.
SEO
Visibility strategy and sustainable organic growth.
Automation and CRM
Technological integration, nurturing, and measurement of the complete cycle
Executive Management
Led by experience. Designed with method.
TheFractionall™ is a marketing management firm operating under the Fractional CMO model, led by Marta Romero, a marketing and business strategist with over 15 years of experience driving growth in companies and startups.
Marta has worked in corporate environments such as Universia (Santander Group) and Pelayo, and has led marketing projects for brands like Estrella Galicia, Creditea, and Miller & Marc, combining strategic vision, a focus on profitability, and data-driven decision-making.
The strategic management is supported by a specialized team for each discipline, with heads of performance (Paloma & Roberto), SEO (Manuela), and influencer marketing and content (Hemm), allowing for the convergence of executive expertise with expert execution.
Companies that already work with management
“For the first time in marketing, we started to see real results. The investment began to pay off, something we weren’t achieving before.”
CEO
SaaS B2B
“It’s important to have experienced professionals when you’re growing. This team has given us the foundation to achieve double-digit growth, as we wanted.”
Founder
Energy sector
“We were literally about to close down. TheFractionall was our last hope and it saved us. Looking back, I wish we had started working together sooner.”
CEO
Marketplace
If you want 2026 to be more than just "another year" in marketing, let's talk.
At The Fractionall, we review your current situation and honestly tell you whether the Fractional CMO model makes sense for your company right now or not.
Free strategic consultation
30 minutes of initial diagnosis
marta@thefractionall.com
Guaranteed response within 24 hours
Request a marketing review
Resources
Ideas for understanding and applying the Fractional model in your company.
Concepts, advantages and real cases of the Fractional CMO model, explained with the practical vision of TheFractionall™.
If you've made it this far, you're probably asking yourself this question: What exactly is a Fractional CMO, and why are so many companies adopting this model? Let's explain it…